Olive Growing Profile

Olive Growing  Heritage 

Our olive groves are part  of  a traditional  olive landscape with unique cultural & environmental characteristics. Olive growing, fishing, livestock, agritourism, apiculture, horticultural and fruit trees are  the major occupations for local people while 90% of the local income comes from the major occupation of olive growing. Economic & Social Life is directly affected by olive growing and have shaped the local habits and character for centuries

The importance of the olive tree has remained imprinted in the culture of the region, where growing these trees and extracting olive oil has, over the centuries, led to the development of a number of practices, customs, rituals and beliefs that have been around since Antiquity in practically all areas of life. All the peoples who have lived in this region have contributed their own technology and culture, turning the olive into a commonly used product as well as a primary commodity in trade throughout history.

This olive culture we have just described, which is authentic, Mediterranean and closely linked to nature and agriculture , is very visible indeed in Pteleos. In this region, olives are the socio-economic foundation for a significant proportion of its rural population, who are all linked to olives in one way or another, whether they are farmers or olive grove owners. If we look at olives from a consumer’s perspective, we can also say that most people in Pteleos as a whole, not just the rural population, are linked to olive oil in some way, and that they are experts on olives and everything to do with them. The integration of olive trees into the landscape, the diverse landscapes where olive trees grow, in addition to the economy and lifestyle of populations throughout history have led to the accumulation of a wealth of culture and a number of indications that this tree, its fruit (the olive) and its oil are amongst the defining features of the landscape.

Heritage values

Olive trees and olive oil – specifically, their cultivation, production and consumption – have shaped the Mediterranean world to a significant degree. This kind of potential has been derived throughout history from the iconic, symbolic character of this particular tree, which is seen as a tree of wisdom and peace, and one of the longest-surviving living things. They can live for hundreds of years, or, in some cases, more than a thousand years. All this being said, though, we especially need to attribute its potential to the varied and renowned nutritious, cosmetic and therapeutic uses the tree’s products have. In terms of heritage, we must recognise the crucial role this crop has played in defining the cultural and vital character of the Mediterranean.

Socio-economic background: general classification of Pteleos  olive groves

The number of olive trees number in the wider Pteleos region is more than 2.000.000 (Olea Sylvestris not included) while the average annual  production  reaches  5000 tons of olive oil  and 10000 tons of  table olives.

As an agricultural ecosystem, the olive groves have the same  production methods, cultivation techniques and so on. As such, groves  develop in the traditional  way in a semi -mountainous  environment, with low levels and  a wide range of production, one variety  and similar management systems .

Another feature that sets Pteleos olive groves apart is that they are overwhelmingly owned by smallholders. In the wider former Pteleos Municipality there are approximately  3000 smallholdings that cover an area less than a hectare, which account for 34% of all olive groves, with 47.5% covering between 1 and 5 hectares. Furthermore, smallholdings covering between 1 and 5 hectares are the most common in the area , occupying  24.6% of the total land. There are 300 smallholdings of less than 100 hectares, and, even though they only make up 0.3% of all smallholdings, they make up 11.3% of the total area of olive groves in the region.


Pteleos is Part Of Greek Olive Growing Tradition.

A Complex Cultural Landscape with great history and a diversity of flora and fauna.

The estates are located on the sea-side steep slopes of the Magnesian Pteleos hills in central Greece. An olive growing community  with high biodiversity value, dating back to ancient times. Olive Growing has been almost the sole occupation of residents for centuries. The region has the ideal  location and micro-climate which can give high quality natural goods such as olive goods. Systematic cultivation starts way back in 1700 when local farmers grafted wild olive trees with Amfissis trees which led to the new variety of Pteleos Olea. Nowadays, the olive land consists of a mix of Pteleos Olea & Olea Sylvestris which unique characteristics. There are no industrial facilities in the wider region which means that there are no negative effects of heavy metals and similar contaminants in the aquifer.

Olive Cultivation

Systematic Cultivation  Starts Way Back In 1700

At That Time Olea Sylvestris  Was Grafted With Amfissis Olive Trees  & The Newest Pteleos Olea Was Created.


The area has a great biodiversity and is a huge fauna & flora natural settler. Our olive groves sustain wild olive trees, wild plants, shrubs and local fruit-bearing trees which host and feed insects, birds and other small wild animals. Olive trees and wildlife exist side by side inside a well-balanced system where there is place for all forms of wild natural life. Many of the wild plants inside olive groves, such as Cistus Invanus and Balsam, have played an important role since ancient times in pharmacy and human health. As, lately, the impact of poor application of intensive agriculture begins to be felt, the public begins to accept that improving the quality of agricultural products is essential.



 Wild Trees, Fruit Bearing Trees, Streams and Water Sources

Αre Τhe Νatural Εnvironment’s Βig Picture


Olives, sour cherry tree, pears ,plane trees,ftelia … and much more

Trees are the foundation of Pteleos, from the very ancient times and  the basis of the estate. Fruit bearing trees produce exceptional natural foods  for human consumption. Wild trees are concentrated in small forests that spread  among and around the olive groves and in some cases frame local streams. In this way they affect the climate, wild life and human society.


Although changes have been taking place in the region due to intensive olive tree cultivation, indigenous fruit bearing trees can be found around the olive land giving it a unique color especially during spring time. Their fruits were for centuries the sole feeding source for agricultural families and the home animals that they keep for their business and feeding needs. Sour cherry trees, wild pear trees , wild apple trees, fig trees and many others are an inseparable part of the olive groves.

These fruit bearing trees are still a major fruit source for local residents due the high nutritional value , superior taste and aromas which are rarely found around the globe.

Edible Wild Plants

Edible wild herbs are grown in olive groves  mainly during winter time .They have been an excellent  feeding source for local families for centuries. Sonchus (Sonchus oleraceus), thistle, Silybum marianum, piggy, Urtica dioica and many more have been part of their daily nutrition not only due to the high nutritional value but also mostly for their great taste. Very importantly they are also a natural drug with high therapeutic properties. They were known to the ancient Greeks for their  medicinal properties as can be found in the writings of the great ancient botanist Theophrastus. The wild grasses grown in the fields are particularly rich in vitamin C, flavonoids, polyphenols, ω-3 fatty acids and α-linolenic acid, which contribute significantly to the body’s antioxidant capacity.

Wild  Herbs

Olive trees and wildlife exist  in a well-balanced system where there is place for all forms of wild natural life. There are many wild plants & shrubs that provide a natural settlement for small animals and additionally are the basis for natural pharmaceutical preparations . Cistus Invanus and St John’s Wort, have played an important role since ancient times in pharmacy and human health.

Hypericum perforatum or St John’s Wort or commonly the balsam is a flowering plant of the genus Hypericum and is a medicinal herb with antidepressant activity and strong anti-inflammatory properties. Cistus Invanus leafs have the highest polyphenol content of any other plant in Europe, with a surprising ability to destroy free radicals and a high antioxidant effect.

Local Fauna

Wild plants and small trees constitute many  complex natural settlements hosting birds, bees, rabbits rare butterflies and many other species. These small ecosystems are vital for wild nature’s survival but they also enormously affect the quality of all natural goods. The existence of small wild animals in olive landscapes depends solely on healthy soil and nature-friendly cultivation practices. It is an interaction between human activities, the natural environment & climate conditions. But humans gain the most benefits in terms of health.


Semi -Mountainous land That Ends On The Mediterranean

Costs ,Creates Unique A Micro-climate   

Nature Friendly Cultivation Practices

We fight against olive fruit pests and the olive fly which are the natural enemies of olive fruit, using natural means such as a combinations of Natural Pyrethron, Zeolithos and Kaolin. We use mowers to manage ground weeds. Olive trees are supported only by organic fertilizers. Pruning tactics aim to assist the olive trees’ proper growth and the production of good quality olive fruit.


Soil,Tree ,Fruit Support & Protection

Cultivation Practices

A Nature-friendly cultivation system is basic in order to keep the balance between olive tree productivity, nature and olive goods’ quality. We fight against olive fruit pests and the olive fly which are the natural enemies of olive fruit, using natural means such as combinations of Natural Pyrethron, Zeolithos and Kaolin. We use mowers to manage ground weeds. Olive trees are supported only by organic fertilizers. Pruning tactics aim to assist the olive trees’ proper growth and the production of good quality olive fruit. Soil analysis & leaf analysis are basic tools to apply for success in our nature- inclusive agriculture practices.


Are The Main And Related Olive Varieties

The Base: Wild Olive Tree

Olea Sylvestris is the indigenous wild olive tree that has existed in the area since Homer’s days. Homer described the area as a place with a high degree of germination. The Ancient populations used the wild olive tree fruits to prepare olive oil and edible olives for their daily meals as well as for home necessities. Today there are three types of wild olives. Their physical structure appears different and they give three different types of olive fruit. Forty percent of the arable area is covered with Olea Sylvestris from which the highest Extra Virgin Olive Oil is created.

The Evolution:Cultivation Practices

Pteleos Olea was the natural evοlution following  the local farmers’ effort to enter intensive cultivation, developing the first systematic olive groves. Olea Sylvestris was grafted with Amfissis and a new variety appeared. Although farmers used Amfissis slips for grafting wild olive trees, the newest Pteleos Olea has important differences in the morphology and characteristics of olive goods due to local soil and micro-climate .

Regional Occupation Is Connected With Nature

This ideal local micro-climate and the long time olive growing experience  gave us  the big opportunity to proceed  further and  evolve  olive growing outcomes in terms of quality and identity. We use research, science and  technology to understand in depth the relationship between land location, soil, weather and cultivation practices and how these can lead us to the production of high-quality health supportive olive goods.

Olive Growing






Is An Important Natural  Shelter For Many Migratory

Wild Birds That Travel From North To South During Winter Time.

Peripheral Ecosystem

The wider region and olive growing are affected to a great degree by  the mountain ranges that surround the location from  the North, South, West and East. Mount Othrys reaches the region from the  South and Mount Pelion from the North. Both mountains are at a distance of approximately 20 Kilometers from the village.

Both with great germination and mythological background, physical sources of water and amazing wild herbs such as the Wild Mountain Tea, Thyme, Oregano, Lavender and many other species.

The two mountains are also excellent choices for mountain adventure, walking and the discovery of Nature’s beauty.

Linking Tradition With Science & Technology

Science & Technology provide tools to improve and perfect the olive growing process and the produced olive goods. We stay traditional and incorporate technological & scientific progress that helps us to meet the highest international quality standards in terms of cultivation, environment and high quality final olive goods.